After a university study uncovered code designed to cheat emissions testing standards, Volkswagen Inc. (VW) has been on the defensive, admitting wrongdoing and bracing for the onslaught of regulatory fines, class actions suits, and major repairs and recalls.
The code at the heart of the controversy places the car in one of two operating modes. When the car appears to be driving under conditions simulating an emissions test, the “cheat code” is enabled, delivering proficient emissions results and better gas mileage. When driving conditions denote real-world driving, cheat mode is disabled, delivering increased power and torque, but decreasing gas mileage and outputting a level of emissions 40 times greater than the legal limit as regulated by the Environmental Protection Agency (EPA).
Discovering the Cheat Code
Researchers at West Virginia University uncovered the higher emissions during a study funded by the International Council on Clean Transportation, a nonprofit with offices in the U.S. and Europe, to test the emissions of diesel vehicles while driving. Traditionally, emissions testing occurred in a stationary location by placing the front-wheels of a car on a rolling treadmill while the rear wheels remained static. Emissions that escaped through the tail pipe were then collected and measured. The WVU researchers took the tests to the open road by creating a mobile testing rig. Sensors attached to the tailpipe captured the emissions and fed the data to testing equipment stored in the trunk and backseat of the cars. The test results captured the greater emissions and lower fuel efficiency since the cheat code was disabled on open road conditions. Upon discovering the discrepancies and conducting multiple follow up tests, WVU contacted the EPA and the California Air Resources Board, who conducted their own tests and issued a citation to VW. Continue reading
Anheuser-Busch’s Budweiser brands itself as the king of beer and the company’s recent trademark defense shows it’s not willing to share the throne. A California craft beer company named She Beverage Company recently filed a trademark application with the U.S. Patent and Trademark Office (PTO) for THE QUEEN OF BEER for “beer,” and Anheuser-Busch quickly moved to oppose it.
Anheuser-Busch argued in its opposition that She Beverage Co.’s trademark would cause consumer confusion with several of its KING OF BEERS word and design marks, the oldest of which was registered in 1968 for “beer.”
Anheuser-Busch also argued that THE QUEEN OF BEER would dilute the distinctive nature of Budweiser’s famous trademarks. Famous marks are afforded heightened protection from similar marks because of the strong connection in the mind of the public between the source of the product and the mark. And there is little doubt that Anheuser-Busch’s marks, including Budweiser, qualify as famous considering the hundreds of millions of dollars that it spends annually on advertising, and its place as one of the world’s most valuable brands. Continue reading
In a case determining the scope of the Federal Trade Commission’s (FTC) ability to govern data security, the 3rd U.S. Circuit Court of Appeals in Philadelphia upheld a 2014 ruling allowing the FTC to pursue a lawsuit against Wyndham Worldwide Corp. for failing to protect customer information after three data breaches that occurred in 2008 and 2009. The theft of credit card and personal details from over 600,000 consumers resulted in $10.6 million in fraudulent charges and the transfer of consumer account information to a website registered in Russia.
The appellate court’s decision is of importance because it declares the FTC has the authority to regulate cybersecurity under the unfairness doctrine within §45 of the FTC Act. This doctrine allows the FTC to declare a business practice unfair if it is oppressive or harmful to consumers even though the practice is not an antitrust violation. Under this decision, the FTC has the authority to level civil penalties against companies convicted of engaging in unfair practices.
What exactly did Wyndham do to possibly merit the claim of unfair practices?
According to the FTC’s original complaint, the company:
- allowed for the storing of payment card information in clear readable text;
- allowed for the use of easily guessed password to access property management systems;
- failed to use commonly available security measures, like firewalls, to limit access between hotel property management systems, corporate networks and the internet; and
- failed to adequately restrict and measure unauthorized access to its network.
Wyndham requested the suit be dismissed arguing the FTC did not have the authority to regulate cybersecurity. The appellate court found otherwise, however, stating that Wyndham failed to show that its alleged conduct fell outside the plain meaning of unfair.
On April 21st online behemoth Google altered its search engine algorithm to favor websites it considered mobile-friendly. This change, dubbed “Mobilegeddon” by web developers and search engine optimization (SEO) specialists, sought to reward sites that used responsive design and other mobile-friendly practices to ensure sites display well on smartphones and other mobile devices. Conversely, sites that were not mobile friendly would ultimately be penalized by ranking lower on mobile search results.
At the time, it was unclear just how large of an impact this change would have on companies’ appearance in organic mobile search results. A recent report by Adobe Digital Index, however, shows that the impact has indeed been substantial. The report determined that traffic to non-mobile-friendly sites from Google mobile searches fell more than 10% in the two months after the change, with the impact growing weekly since April. This means that non-mobile-friendly sites have dropped sharply in mobile search rankings, while mobile-friendly sites have risen in rankings, showing up higher on the mobile search results page. This change has had the greatest impact on small businesses that likely underestimated the value of mobile search traffic, and also affected financial services and law firms.
In a recent article in the Wall Street Journal, Adobe analyst, Tamara Gaffney, found that companies which were unprepared for the impact on search results have tried to offset the decrease in organic traffic by buying mobile search-ads from Google. This tactic served to keep mobile users visiting their sites through paid ads. Substituting paid results for organic results may work in the short term but is usually not a sound long-term approach. A sustainable long term online add strategy over time usually consists of a balanced approach between building brand and consumer trust through organic search, and strategically supplementing that with paid ads.
What is a company adversely affected by Mobilegeddon to do?
One obvious course of action for a site that has suffered from Mobilegeddon is to become mobile friendly. This means putting in place a responsive theme, and implementing best practices that aid in mobile user experience. This includes using larger easier-to-read text and separating links to make them easier to tap on a smaller screen. Those who are unsure of how their site fares according to Google can use the company’s Mobile Friendly Test Tool to see what recommendations may be made to improve the mobile user’s experience.
With mobile search queries outpacing desktop, Google is sending a clear message that it is willing to reward sites that provide a good mobile experience, and businesses that fail to heed that message will suffer in the search rankings.
The now-bankrupt RadioShack reached a mediated agreement with U.S. states on May 14th over the sale of customer data, which barred the transfer of personal customer information; limited the number of emails to be included in the sale; and provided opt-out mechanisms to customers prior to transfer.
New York-based Standard General purchased 1,750 RadioShack stores and trademark and intellectual property, out of bankruptcy. The sale included personal customer information provided by customers to RadioShack over many years, including email addresses, postal addresses and phone numbers. Continue reading
Domain names are an essential part of modern commerce and convey important information about the website’s affiliation and legitimacy. Consumers may briefly glance at the .com or .edu at the end of the page they land on to make sure they’re on the right site, but soon they may see an unfamiliar suffix next to their favorite brand’s page – .sucks.
In 2014, the Internet Corporation of Assigned Names and Numbers (ICANN), a California-based nonprofit that manages and coordinates domain names, agreed to allow Vox Populi, a Canadian domain name registrar, to operate the registry for the new “.sucks” top-level domain (TLD). Continue reading